The Compliance Cost Institute
ESP Migration Deliverability Uplift ROI Calculator
Free email deliverability ROI calculator. Estimate incremental revenue from ESP migration deliverability uplift including warm-up costs and payback period.
Step 1 of 425% complete
Email Program Profile
Total sends across all campaigns: marketing, transactional, lifecycle, triggered
50,0002,000,00050,000,000
Percentage of emails landing in the primary inbox (not spam or promotions). Industry average is 80-85%.
50%82%99%
%
Percentage point improvement in inbox placement rate after switching ESPs. Typical lift is 3-12 points.
1%7%20%
%
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